
In 2025, SEO transformed with AI dominance, zero-click searches, and Generative Engine Optimisation requiring strategies focused on visibility over rankings.

Recent experiments indicate ChatGPT Plus may use Google Search, emphasizing the importance of SEO for content visibility and AI citation.

Google today officially rolled out its “AI Mode” for Search in the UK, marking a significant shift in how users interact with information and, crucially, how e-commerce businesses will need to adapt to remain visible in the digital landscape. This move, following its earlier launch in the US, signifies Google’s continued commitment to integrating generative