
In 2025, SEO transformed with AI dominance, zero-click searches, and Generative Engine Optimisation requiring strategies focused on visibility over rankings.

Google’s recent Knowledge Graph update emphasizes clarity, resulting in significant reductions of generic entities, particularly events, impacting SEO strategies.

The June 2025 Core Update significantly impacted SEO, highlighting AI’s role in content evaluation and driving notable volatility across search results.

The Google June 2025 Core Update emphasizes people-first content, rewarding topical depth and user satisfaction while refining SEO strategies.

Visual-first search is transforming brand engagement. Companies must adapt to real-time, intuitive search or risk losing visibility and customers.

Google rolls out AI Mode to all U.S. users—redefining search with AI answers, live interaction, and agent-powered features.