
In 2025, SEO transformed with AI dominance, zero-click searches, and Generative Engine Optimisation requiring strategies focused on visibility over rankings.

Google today officially rolled out its “AI Mode” for Search in the UK, marking a significant shift in how users interact with information and, crucially, how e-commerce businesses will need to adapt to remain visible in the digital landscape. This move, following its earlier launch in the US, signifies Google’s continued commitment to integrating generative

AMP is an open-source framework enhancing mobile page speed. It’s beneficial for specific web applications but optional by 2025.