Latest news, trends and best practice in Search Engine Optimisations

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  Top 10 SEO Trends of 2025 – A Year in Review
  In 2025, SEO transformed with AI dominance, zero-click searches, and Generative Engine Optimisation requiring strategies focused on visibility over rankings.
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  Google Culls the Knowledge Graph: What the “Clarity Cleanup” Means for SEO
  Google’s recent Knowledge Graph update emphasizes clarity, resulting in significant reductions of generic entities, particularly events, impacting SEO strategies.
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  Is ChatGPT Secretly Googling?
  Recent experiments indicate ChatGPT Plus may use Google Search, emphasizing the importance of SEO for content visibility and AI citation.
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  Google’s AI Search Overhaul – A New Era for E-commerce
  Google today officially rolled out its “AI Mode” for Search in the UK, marking a significant shift in how users interact with information and, crucially, how e-commerce businesses will need to adapt to remain visible in the digital landscape. This move, following its earlier launch in the US, signifies Google’s continued commitment to integrating generative… Read more: Google’s AI Search Overhaul – A New Era for E-commerce
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  Insights into the Google June 2025 Core Update
  The June 2025 Core Update significantly impacted SEO, highlighting AI’s role in content evaluation and driving notable volatility across search results.

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