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Google lastest update is being rolled-out and should take around 3 weeks.

We’re here to break down the latest Google June 2025 Core Update and what it means for SEO strategy. Google’s core updates are significant, broad changes to their search algorithms and systems, designed to improve the overall quality and relevance of search results. These updates don’t target specific sites; rather, they reassess how content is evaluated across the web to better serve users.

The Google June 2025 Core Update: What We Know

Google officially rolled out the June 2025 core update on June 30, 2025. This is the second core update of the year, following the March 2025 update, and is expected to take approximately three weeks to fully complete.

As with previous core updates, Google has emphasised that there’s no new, specific advice for webmasters beyond their long-standing guidance: focus on creating helpful, reliable, people-first content.

This reiterates a consistent theme from Google, especially since the integration of the Helpful Content System into the core algorithm with the March 2024 core update. This means “helpfulness” is now a fundamental aspect of how content is assessed by Google’s core ranking systems.

What Are Google Core Updates?

Core updates are distinct from minor, routine algorithm adjustments. They represent a significant shift in how Google understands and ranks web content. Think of it like Google updating its “top restaurants” list; a restaurant might move down not because it’s bad, but because new, even better options have emerged, or the criteria for “best” have been refined. These updates are broad and aim to improve the general quality of search results, ensuring users find the most helpful and authoritative information available. They are not penalties for violating guidelines but rather a re-evaluation of content quality across the entire web.

What it means for SEO

The rollout of any core update typically brings volatility in search rankings. While some sites may see an increase in visibility, others might experience fluctuations or even downgrades in their Google rankings and organic traffic. As SEO professionals, understanding these shifts and adapting your strategy is crucial.

Here’s what the June 2025 Core Update, and core updates in general, mean for your SEO efforts:

1. Prioritise People-First Content (E-E-A-T Focus): Google’s primary directive remains clear: create content for people, not just for search engines. This means your content should be genuinely helpful, insightful, and provide a satisfying experience for the user. Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is more critical than ever.
   • Experience: Does your content demonstrate first-hand experience with the topic?
   • Expertise: Is the content created by someone with in-depth knowledge?
   • Authoritativeness: Is your site recognised as a go-to source for the topic?
   • Trustworthiness: Is the information accurate, transparent, and verifiable? Trust is paramount.
2. Conduct a Comprehensive Content Audit: If you experience a significant drop in rankings following a core update, it’s not a penalty. Instead, it’s a signal to objectively re-evaluate your entire site’s content.
   • Self-Assess: Use Google’s “Creating Helpful, Reliable, People-First Content” guidelines to scrutinise your pages.
   • Ask yourself the “Who, How, and Why” questions about your content’s creation.
   • Objective Review: Consider asking trusted individuals unaffiliated with your site to review your content for objectivity.
   • Identify Gaps: Look for areas where your content might be perceived as unhelpful, lacking depth, or created primarily for SEO purposes rather than user value.
3. Focus on Quality and User Experience (UX): Beyond content itself, the overall user experience plays a vital role. Ensure your website is:
   • Easy to navigate.
   • Loads quickly.
   • Mobile-friendly.
   • Free from excessive or distracting advertisements.
4. Embrace Long-Term Strategy: Recovery from a core update can take time, sometimes only fully materializing after subsequent core updates. This reinforces the need for a sustainable, long-term SEO strategy centered on consistent value creation, rather than short-term tactical fixes.

Key Takeaways for SEO Success

• Content is King (for People): Continuously strive to produce high-quality, original content that truly helps and satisfies your audience.
• E-E-A-T is Your Compass: Build and demonstrate your brand’s Experience, Expertise, Authoritativeness, and Trustworthiness in every piece of content.
• Monitor and Adapt: Keep a close eye on your search performance in Google Search Console, understand shifts, and be prepared to adapt your content strategy.

While core updates can lead to significant shifts, they ultimately aim to reward websites that genuinely serve their users. By focusing on helpful, reliable, and people-first content, you align your SEO efforts with Google’s overarching mission, positioning your site for long-term success.

Further Resources

• Creating Helpful, Reliable, People-First Content: Google Search Central Documentation
• Google Search’s Core Updates: Google Search Central Documentation